What you need, do you know I got it?

All I’m askin’ is for a little respect!

I’m sure you are going to great lengths to make sure that any prospects know about what your business offers. And for those you work for or with, you’re also showing that you’re the right person for the job. You can find the answers to questions they have, and you find solutions for their woes. In short… you’re awesome!

If your plan has paid off, you’re seen as the go-to expert in your industry. Your word comes with authority. So whilst lesser competitors are still fighting for the sale, you’ve stepped ahead of them with confidence. Cos you know your stuff, and your buyers know it too. Acing it at business!

If you’re in this privileged position, you have some tricks that got you there. A brand that has impact. Engaging content that your audience enjoys. Top notch leads. Recommendations and reviews coming out of your ears. A great public image. You’re well thought of by your customers and your peers. Competitors weep every time they see what you’re up to next, and wish they’d done it too.

But this golden place can only be occupied by few. And if you’re not this celebrity in your industry, you’re on the other side. So-so brand, forgettable content, slow reviews, and pretty much invisible. You’re looking up to the competent and professional one in your sector, and wondering why it’s not you.

What can you do about it?

Well, to stop being the World’s best kept secret, you can set your sights on greater visibility. That would be a great place to start – get out there and make yourself known. Reach out to your communities and begin to build rapport with people who can support you, yes, but also the ones you can offer support to. Being generous with your time and knowledge does a simple, but effective job; it lets others know what area of expertise you offer. A great first impression, don’t you think? 

You can work on your brand, too. Sharpen up that image that your prospects see, fine tune your messaging and tidy up the media that accompanies your message. Perhaps update your website with newer information, or develop additional content marketing media which helps generate leads for your business. Whilst you’re working on being more visible, you’re also ensuring what is seen is impressing viewers. Brand includes what your business stands for, its beliefs and values. Share them with your audiences, it might be the very thing they are looking for when they’re considering their next purchase.

Lastly, don’t overlook your existing customers. They’ve already bought in because they like what they get, and trust you to deliver it. Listen to their feedback – not just so you’re collecting views to show off, but because you want to continue to offer the best service you can. Look at ways that improve the customer’s experience of working with your business. What do they need, what would they appreciate – and what do they get with you that they can’t get elsewhere? Treat them with respect and you’ll find all the clues for deciding the path your business takes next.