Blog
How do you respond to feedback?
I was asked for my own thoughts this week, and unfortunately for my interviewer, my review wasn't positive. It was also responded to with denial, stubbornness and defense. Does this response help me feel better about being honest? No. Do I think my comments were taken...
Do you ask for feedback?
Weekend musings... I'm in the middle of a study on a well known coffee brand. To be clear, the brand is not only the logo and colour scheme etc, but the whole experience presented to its customers. I go into this in more depth during consultations and training...
Facebook profiles
How many of you haven't filled out the 'info' on your profiles to link to your Facebook page? I regularly get contacted via my Facebook profile and my pages, because I make sure they are on my website, my email signature and my printed media too. Adding your workplace...
Timescales for promoting a new idea
How long do you spend on planning and implementing your promotions? I read an article earlier that suggested running 6 promotions per year; This roughly works out as 8 weeks each. Given that some of the year will be contingency for time off for holidays, sickness or...
The problem with customers…
During my time mentoring new businesses going through the start up phase, a common request (or more accurately, complaint!) is that they want to get more customers. Don't we all? Without them, our business falls flat and quickly starts writing cheques it can't pay...
How much time have you got?
To any thriving business, time is squeezed and the list of to-do's seemingly endless. Marketing is one of the many things that gets put off, only for a quieter period to come along and make you regret the laziness... we've all been there. To a start up, its the...
Make finding your Facebook page easier
How many of you haven't filled out the 'info' on your personal profile to link to your Facebook business page? Its an easy way of reminding other people about your business, and how to find it. If they can remember your name, and not your business name, your profile...
What to post on social media
Now that we've woken up to the idea that social media is a great place to connect with our potential customers, more businesses are using these freely available resources to showcase what they do. If you're a product based business this part is easy, because you might...
Where do you find your customers?
This week I posed a question to my community - where do you find your customers? And how do you keep them coming back for more? Its estimated to cost significantly more to find new customers than it is to retain them; each time a customer comes back it strengthens...
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