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A theory about using a theory
Remember way back, when your business was a little baby idea starting to grow. Aaaah! Back when you got an idea for what you want to offer, and you're starting to build it. When getting your new business off the ground, you will have been advised about getting a logo....
Hope – only one part of the equation
We're not all marketers, are we? It would be nice if when we decided to start our business that we had some knowledge up our sleeves, but often the reality is that we're learning on the job. Start up businesses often have small budgets that need to stretch to the moon...
What you want, baby, I got it
What you need, do you know I got it? All I'm askin' is for a little respect! I'm sure you are going to great lengths to make sure that any prospects know about what your business offers. And for those you work for or with, you’re also showing that you're the right...
Are you an expert?
I must admit to not being a huge fan of this word. But as was pointed out, if I have been working in a particular field for the length of time I have, then I must be. Someone would have pointed out by now that I wasn't, if not a peer then definitely a customer. If the...
I got 99 problems, but a strategy ain’t one.
First draft that was, the original version that can still be found on ebay if you’re lucky. Have to say it was much better… No, not really. Now you bees know I like a good ol’ fashioned marketing strategy. A plan of attack, a masterplan. A blueprint for bringing ducks...
Love it? Then sell it to me!
Let's take something you love - pick anything. Hold that thought.I will go with chocolate. Now I can blab on about all the reasons I love it. Its so versatile, comes in many colours and sizes. There is a flavour to suit all taste buds. Eating it can be savoured slowly...
Meeting expectations
Masterchef is essential viewing in my household. Gutted when it's over… Pookie - you were robbed, love! This show has lots of lessons for us business owners about service expectations and customer experiences. I love watching the development of an enthusiastic cook...
Do you believe in love at first sight?
Its all about chemistry... Sad times, my friends. My favourite TV series has come to the end and left me with a cliffhanger. All will be revealed in the next series, coming soon to a screen near you! No doubt, the actors themselves are enjoying a well earned holiday,...
Storytelling – it’s all about brand
Being a self confessed couch potato, I eagerly anticipated the return of a favourite series returning to my screen. These characters who I feel I know well are starting the next part of an adventure that I, and millions like me, already know the outcome of. Despite...
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