by Kat Clarke | Jul 13, 2021 | Content marketing, Strategy
The more we identify ourselves with others, the more we are influenced by these others. The others, in this case, could relate to business. The more we identify with a business, the more we are influenced by that business. A sense of belonging, we’re saying ‘I...
by Kat Clarke | Jun 22, 2021 | Marketing, Sales, Strategy
When it’s an opportunity. Ok, not my best joke. My career on stage failed before it got off the ground. As small business owners, we know the path to success – actually, scratch that, survival – is not a straight one. It has twists and turns, hurdles...
by Kat Clarke | Jun 22, 2018 | Sales, Strategy
I was asked for my own thoughts this week, and unfortunately for my interviewer, my review wasn’t positive. It was also responded to with denial, stubbornness and defense. Does this response help me feel better about being honest? No. Do I think my comments were...
by Kat Clarke | Jun 10, 2018 | Marketing, Sales, Strategy
How long do you spend on planning and implementing your promotions? I read an article earlier that suggested running 6 promotions per year; This roughly works out as 8 weeks each. Given that some of the year will be contingency for time off for holidays, sickness or...
by Kat Clarke | Jun 7, 2018 | Sales, Strategy
During my time mentoring new businesses going through the start up phase, a common request (or more accurately, complaint!) is that they want to get more customers. Don’t we all? Without them, our business falls flat and quickly starts writing cheques it...
by Kat Clarke | Jun 1, 2018 | Marketing, Sales, Strategy
To any thriving business, time is squeezed and the list of to-do’s seemingly endless. Marketing is one of the many things that gets put off, only for a quieter period to come along and make you regret the laziness… we’ve all been there. To a start...