Welcome all… but not you.

The more we identify ourselves with others, the more we are influenced by these others.  The others, in this case, could relate to business. The more we identify with a business, the more we are influenced by that business. A sense of belonging, we’re saying ‘I...

When is a problem not a problem?

When it’s an opportunity. Ok, not my best joke. My career on stage failed before it got off the ground. As small business owners, we know the path to success – actually, scratch that, survival – is not a straight one. It has twists and turns, hurdles...

How do you respond to feedback?

I was asked for my own thoughts this week, and unfortunately for my interviewer, my review wasn’t positive. It was also responded to with denial, stubbornness and defense. Does this response help me feel better about being honest? No. Do I think my comments were...

Timescales for promoting a new idea

How long do you spend on planning and implementing your promotions? I read an article earlier that suggested running 6 promotions per year; This roughly works out as 8 weeks each. Given that some of the year will be contingency for time off for holidays, sickness or...

The problem with customers…

During my time mentoring new businesses going through the start up phase, a common request (or more accurately, complaint!) is that they want to get more customers. Don’t we all? Without them, our business falls flat and quickly starts writing cheques it...

How much time have you got?

To any thriving business, time is squeezed and the list of to-do’s seemingly endless. Marketing is one of the many things that gets put off, only for a quieter period to come along and make you regret the laziness… we’ve all been there. To a start...
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