by Kat Clarke | Feb 12, 2022 | Strategy
I’m not a football fan, but I know it involves a round ball and much excitement when it gets hoofed towards a net. Each team’s target is defined, they have a direction that they intend to go. When that ball gets past the goalie, there’s a point given to the team...
by Kat Clarke | Jan 21, 2022 | Sales, Strategy
It’s often been said that a business that doesn’t make a profit is just a hobby. Whilst that is harsh, there is some truth in that statement. A hobby is an activity that we do for enjoyment, we like spending our time (and loads of money no doubt!) on...
by Kat Clarke | Dec 13, 2021 | Marketing, Sales, Strategy
There is a huge difference between short term marketing and long term marketing strategies. Marketing strategies can be a difficult thing to plan, especially for small businesses. There are a lot of factors to consider, and it can be hard to know how to allocate your...
by Kat Clarke | Nov 25, 2021 | Sales, Strategy
Should you offer free consultations? Consultations at early stages are fact-finding missions. With what you discover about your clients needs, you can offer better matched services and explain how they would work to your prospects’ benefit. You can cover costs,...
by Kat Clarke | Aug 13, 2021 | Content marketing, Strategy
The gods of the internet were having a day off today, so I have been fighting with a flicking online – offline status on my laptop. Really frustrating, and the stuff I planned to do needed more bandwidth than the piddly amount offered by my mobile hotspot. So...
by Kat Clarke | Jul 22, 2021 | Marketing, Strategy
Much as the main focus for discussion here is about our business and how we can improve, grow and scale up, it’s not all that makes us what it is to be us. I saw a great analogy about how to run your business effectively. It made comparisons to an athlete,...