Meeting expectations

Masterchef is essential viewing in my household. Gutted when it’s over… Pookie – you were robbed, love! This show has lots of lessons for us business owners about service expectations and customer experiences. I love watching the development of an...

Do you believe in love at first sight?

Its all about chemistry… Sad times, my friends. My favourite TV series has come to the end and left me with a cliffhanger. All will be revealed in the next series, coming soon to a screen near you! No doubt, the actors themselves are enjoying a well earned...

Storytelling – it’s all about brand

Being a self confessed couch potato, I eagerly anticipated the return of a favourite series returning to my screen. These characters who I feel I know well are starting the next part of an adventure that I, and millions like me, already know the outcome of. Despite...

Business pains – The symptoms or the cause?

A pain in the… For the last couple of years, I have struggled on and off with back pain. I have found solutions in various guises, sought expert advice and some not-so expert. When you’re in pain, you will try anything in desperation. If someone suggested...

Creatively speaking

Are you a creative person? This label seems to come with its own pressures, and really that’s the opposite of what I think its about. Let me explain… It’s a common concept to think creativity is something you have or don’t have. Follow the...

When is the right time to market your business? 

Business is booming. You have customers coming out of your ears, you have a steady stream of income. In fact, actually doing the work in your business is becoming the problem. You’re short on time or manpower, and have had to start introducing a waiting list or...
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