When is a problem not a problem?
When it’s an opportunity. Ok, not my best joke. My career on stage failed before it got off the ground. As small business owners, we know the path to success – actually, scratch that, survival – is not a straight one. It has twists and turns, hurdles...How do you respond to feedback?
I was asked for my own thoughts this week, and unfortunately for my interviewer, my review wasn’t positive. It was also responded to with denial, stubbornness and defense. Does this response help me feel better about being honest? No. Do I think my comments were...Do you ask for feedback?
Weekend musings… I’m in the middle of a study on a well known coffee brand. To be clear, the brand is not only the logo and colour scheme etc, but the whole experience presented to its customers. I go into this in more depth during consultations and...Timescales for promoting a new idea
How long do you spend on planning and implementing your promotions? I read an article earlier that suggested running 6 promotions per year; This roughly works out as 8 weeks each. Given that some of the year will be contingency for time off for holidays, sickness or...The problem with customers…
During my time mentoring new businesses going through the start up phase, a common request (or more accurately, complaint!) is that they want to get more customers. Don’t we all? Without them, our business falls flat and quickly starts writing cheques it...Click here to make a booking to talk to me
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