Hope – only one part of the equation 

We’re not all marketers, are we? It would be nice if when we decided to start our business that we had some knowledge up our sleeves, but often the reality is that we’re learning on the job. Start up businesses often have small budgets that need to stretch...

What you want, baby, I got it

What you need, do you know I got it? All I’m askin’ is for a little respect! I’m sure you are going to great lengths to make sure that any prospects know about what your business offers. And for those you work for or with, you’re also showing that...

Love it? Then sell it to me!

Let’s take something you love – pick anything. Hold that thought.I will go with chocolate. Now I can blab on about all the reasons I love it. Its so versatile, comes in many colours and sizes. There is a flavour to suit all taste buds. Eating it can be...

Meeting expectations

Masterchef is essential viewing in my household. Gutted when it’s over… Pookie – you were robbed, love! This show has lots of lessons for us business owners about service expectations and customer experiences. I love watching the development of an...

How to make more money

It’s often been said that a business that doesn’t make a profit is just a hobby. Whilst that is harsh, there is some truth in that statement. A hobby is an activity that we do for enjoyment, we like spending our time (and loads of money no doubt!) on...

In it for the long haul

There is a huge difference between short term marketing and long term marketing strategies. Marketing strategies can be a difficult thing to plan, especially for small businesses. There are a lot of factors to consider, and it can be hard to know how to allocate your...
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