Do you ask for feedback?

Weekend musings… I’m in the middle of a study on a well known coffee brand. To be clear, the brand is not only the logo and colour scheme etc, but the whole experience presented to its customers. I go into this in more depth during consultations and...

Timescales for promoting a new idea

How long do you spend on planning and implementing your promotions? I read an article earlier that suggested running 6 promotions per year; This roughly works out as 8 weeks each. Given that some of the year will be contingency for time off for holidays, sickness or...

How much time have you got?

To any thriving business, time is squeezed and the list of to-do’s seemingly endless. Marketing is one of the many things that gets put off, only for a quieter period to come along and make you regret the laziness… we’ve all been there. To a start...

Print is dead?

I had an enquiry over the weekend about some design work – responding to a flyer I was handing out ages ago. So long ago in fact that I had completely forgotten the promotion, whoops! But luckily I keep back ups, and I’ve looked it up today – the...
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