by Kat Clarke | Jun 16, 2018 | Marketing, Sales
Weekend musings… I’m in the middle of a study on a well known coffee brand. To be clear, the brand is not only the logo and colour scheme etc, but the whole experience presented to its customers. I go into this in more depth during consultations and...
by Kat Clarke | Jun 10, 2018 | Marketing, Sales, Strategy
How long do you spend on planning and implementing your promotions? I read an article earlier that suggested running 6 promotions per year; This roughly works out as 8 weeks each. Given that some of the year will be contingency for time off for holidays, sickness or...
by Kat Clarke | Jun 1, 2018 | Marketing, Sales, Strategy
To any thriving business, time is squeezed and the list of to-do’s seemingly endless. Marketing is one of the many things that gets put off, only for a quieter period to come along and make you regret the laziness… we’ve all been there. To a start...
by Kat Clarke | Mar 26, 2018 | Design, Marketing
I had an enquiry over the weekend about some design work – responding to a flyer I was handing out ages ago. So long ago in fact that I had completely forgotten the promotion, whoops! But luckily I keep back ups, and I’ve looked it up today – the...