A theory about using a theory

Remember way back, when your business was a little baby idea starting to grow. Aaaah! Back when you got an idea for what you want to offer, and you’re starting to build it. When getting your new business off the ground, you will have been advised about getting a...

Hope – only one part of the equation 

We’re not all marketers, are we? It would be nice if when we decided to start our business that we had some knowledge up our sleeves, but often the reality is that we’re learning on the job. Start up businesses often have small budgets that need to stretch...

What you want, baby, I got it

What you need, do you know I got it? All I’m askin’ is for a little respect! I’m sure you are going to great lengths to make sure that any prospects know about what your business offers. And for those you work for or with, you’re also showing that...

Are you an expert?

I must admit to not being a huge fan of this word. But as was pointed out, if I have been working in a particular field for the length of time I have, then I must be. Someone would have pointed out by now that I wasn’t, if not a peer then definitely a customer....

I got 99 problems, but a strategy ain’t one.

First draft that was, the original version that can still be found on ebay if you’re lucky. Have to say it was much better… No, not really. Now you bees know I like a good ol’ fashioned marketing strategy. A plan of attack, a masterplan. A blueprint for bringing ducks...

Storytelling – it’s all about brand

Being a self confessed couch potato, I eagerly anticipated the return of a favourite series returning to my screen. These characters who I feel I know well are starting the next part of an adventure that I, and millions like me, already know the outcome of. Despite...
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